Nov. 19, 2014 HVPPSNY General Meeting
(Reservations are Required)
How to Pursue Your Passion…AND Profit Series!
BRANDING & EXPANDING
This program will explore and discuss ways to grow your business in a changing marketplace by developing your brand, distinguishing yourself from your competition by building professional credibility as you increase your sales and add new services.
We will discuss how to add volume business to a boutique studio model to gain repeatable, predictable income year after year and how to diversify your blocks of business to insulate you from slow months in studio sales.
We will cover the following topics as we work to create realistic long and short term goals for business growth and expansion into new markets:
Some of the topics we will be discussing include:
•How to differentiate yourself from the competition with products and services and how to add more value to your brand.
•How to find clients that believe in your vision and want to tell the world. We will look at how to produce loyal customers that will return time after time and refer their friends.
•Talk about why you should have a 1yr, 3yr & 5yr and even a 10yr plan for your company that includes setting attainable goals for growth.
•How to find clients that are open to your services. Understanding the clients you want by looking at demographics and data.
****Please remember that the Print of the Year is open only to prints presented during the 2014 year’s competition. No new prints will be accepted.*****
Social Hour 5:30, Dinner/Meeting 6:15
Hilton Garden Inn – 15 Crossroads Court, Newburgh, NY 12550 – 845-567-9500
HVPPSNY/PPSNY Members: $27; Guests of a member: $27** (up to 2 meetings); Non-Members: $45 at door.
-all prices includes buffet dinner.
**guests of members can only attend twice before joining.